International, Peer reviewed, Refereed, Open access, Multidisciplinary Journal
Artificial Intelligence (AI) has become one of the most significant technological forces shaping the future of business strategy. By enabling organizations to process vast datasets, uncover patterns, and generate predictive insights, AI revolutionizes strategic decision-making, which has traditionally been limited by human intuition and static analytical models. This paper explores how AI enhances the quality, efficiency, and effectiveness of strategic business decisions, focusing on opportunities in forecasting, predictive analytics, customer engagement, financial planning, sustainability, and innovation. Unlike conventional frameworks that are reactive, AI empowers proactive, real-time, and adaptive strategies that provide businesses with a competitive edge in volatile markets.
The study emphasizes AI’s role as a transformative partner in decision-making, examining how it enables personalized strategies, improves resource allocation, facilitates risk anticipation, and supports global expansion. It also highlights future research directions, including explainable AI, integration with emerging technologies, and human-AI collaboration. By presenting a comprehensive exploration of AI’s contributions, this paper positions AI not merely as a technological tool but as a strategic enabler of organizational resilience and sustainable growth.
International Journal of Advanced Academic Studies
Research Journals