2025, Vol. 7, Issue 3, Part B
A review of men’s intention to buy green personal care products
Author(s): Divya Goel, Meenakshi Gujral, Pooja Jaiswal and Anuja Yadav
Abstract: The global rise in environmental awareness has led to significant changes in consumer behavior, particularly in the personal care industry. Green personal care products, which emphasize sustainability, eco-friendliness, and health safety, have gained widespread attention. However, most research on consumer attitudes toward these products focuses predominantly on female consumers. This systematic review aims to explore and synthesize the existing literature regarding men’s intentions to purchase green personal care products. The review identifies key factors influencing male consumer behavior, including environmental consciousness, health concerns, social influence, and perceived product efficacy. The findings highlight gaps in current knowledge and provide directions for future research and marketing strategies to enhance male engagement in sustainable consumption.
DOI: 10.33545/27068919.2025.v7.i3b.1396Pages: 91-99 | Views: 146 | Downloads: 85Download Full Article: Click Here
How to cite this article:
Divya Goel, Meenakshi Gujral, Pooja Jaiswal, Anuja Yadav.
A review of men’s intention to buy green personal care products. Int J Adv Acad Stud 2025;7(3):91-99. DOI:
10.33545/27068919.2025.v7.i3b.1396
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