International Journal of Advanced Academic Studies International, Peer reviewed, Refereed, Open access, Multidisciplinary Journal
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2025, Vol. 7, Issue 3, Part A


Impact of demographic variables and risk tolerance on investment decisions


Author(s): Himanshi Chopra

Abstract: This study shows relationship between pattern of investment and decision based on finance of investors and tolerance in terms of risk by the respondents. This paper uses the tolerance of financial risk on the basis of scale proposed by Grable and Lytton for the measurement of different aspects of risk in terms of finance. With the help of Kendall’s W test, which sources of investments are preferred by individual investor? With the help of Chi-square test different demographic variables are identified and also their pattern of investing. The paper shows the investment patterns and decision making of the investors are affected by gender of the respondent.

DOI: 10.33545/27068919.2025.v7.i3a.1387

Pages: 23-29 | Views: 273 | Downloads: 82

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International Journal of Advanced Academic Studies
How to cite this article:
Himanshi Chopra. Impact of demographic variables and risk tolerance on investment decisions. Int J Adv Acad Stud 2025;7(3):23-29. DOI: 10.33545/27068919.2025.v7.i3a.1387
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