2024, Vol. 6, Issue 4, Part A

In the rapidly evolving digital landscape of contemporary society, understanding the intricate interplay of factors influencing women's digital Behaviour and its consequential impact on their empowerment has gained paramount importance. This study delves into the nuanced realm of women's digital engagement and empowerment within a suburban area near Kolkata, India. Leveraging a mixed-methods research approach, we comprehensively investigate the multifaceted factors-both internal and external-that shape women's digital Behaviour and catalyze their journey towards empowerment.

Drawing on empirical data collected from the suburban area of Barasat, located in the vicinity of Kolkata, we employ a rigorous analytical framework to unveil the complex dynamics at play. By elucidating the intricate connections between socio-cultural, economic, technological, and personal determinants, this study provides a holistic perspective on the factors that facilitate or hinder women's empowerment through digital avenues.

The findings of this research hold significant implications for policy formulation, shedding light on novel avenues for informed decision-making and strategic interventions. As a beacon of insight, this study paves the way for tailored and effective policies that resonate with the unique challenges and opportunities present in suburban areas. By addressing these factors, policymakers can steer the course towards a more equitable and empowered digital future for women, thereby fostering socio-economic growth and inclusivity.

In conclusion, this study contributes to the expanding discourse on women's empowerment in the digital age by unravelling the intricate fabric of factors influencing their digital Behaviour. It underscores the imperative for contextually relevant policy interventions and lays the groundwork for future research endeavours aimed at fostering women's empowerment within the rapidly evolving digital ecosystem.