Simplifying media planning and buying with professionalism can drive a sustainable media channel
Author(s): Dr. Asok Biswas
Abstract: For the purpose of study the ad-agencies actively functioning in Kolkata has taken into consideration. Kolkata is one of the attractions for ad-agencies as there is potential for growth. Almost all the leading ad-agencies including MNCs have their branches in Kolkata and rendering variety of services to the clients within and outside the state. There are high media and low budget clients expecting the varieties of services particularly in the wake of media explosion era. So the ad-agencies will undergo a significant change in the area of media planning and buying. India is a very nascent media market for advertisement and little or no rules will be applicable. So the need to professionalize media planning and buying strong and imminent.
Dr. Asok Biswas. Simplifying media planning and buying with professionalism can drive a sustainable media channel. Int J Adv Acad Stud 2023;5(11):08-10. DOI: 10.33545/27068919.2023.v5.i11a.1069
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