Impression management in public and private banks: A comparative study
Author(s): Malik A and Grewal T
It is strongly believed that the "first impression is the last impression". Researchers and practitioners all across the world are paying close attention to impression management. Employees in the workplace adopt a variety of impression management techniques in order to improve their performance ratings and thus it has become a necessary factor to be focused on in an organization. It is the process by which individual desires to make a favorable impression on others. The individual intends to be seen in some definite manner. It plays an important role in interpersonal behavior. The purpose of the current study was to find out the difference between impression management techniques in public and private banks. The research was conducted on the Private and Public Bank employees of the Delhi-NCR region. The quantitative data were collected by randomly distributing 150 standardized questionnaires. The tool used for the study was Impression Management Scale developed. The data was analyzed using SPSS. It has been illustrated from the results that employees working in a private bank are more committed to their organization when compared to the employees working in a public bank. Also, it has been concluded that public sector employees scored higher on the usage of impression management techniques showing a significant difference in self-promotion and intimidation impression management techniques in comparison to private sector employees.