E-commerce: Analysis of emerged challenges and opportunities at the time of the pandemic
Author(s): Ekta Singh
Abstract: E-Commerce has seen remarkable growth in the last few years. From being a buzzword to the current day reality it has crossed the miles to achieve. E-Commerce has become a key driver for economic growth in this pandemic time not only for the developed country but also for the underdeveloped country. It has covered the phenomenal rise by taking into account the win-win situation for buyers as well as sellers. Our study attempts to analyse the emerged challenges and opportunities at the time of the pandemic. The E-commerce industry is the collection of numerous elements i.e. technologies, infrastructure, key business operations, policy etc. that work together as smooth as possible to provide the maximum benefits to customers and stakeholders. E-Commerce needs new skills to improve the quality in this dynamic environment so is the new and better technology coming each passing day. Survey has been conducted on 100 respondents to analyze their experiences, opportunities and challenges across the various dimension of E-commerce. Also, secondary data is used to analyze the concept deeply. E-commerce has emerged as an important part of the far-reaching changes that are taking place in the spheres of Information and communication technology (ICT). The paper also highlights key issues. The paper concludes that in years to come e-commerce will not only be an acceptable mode of commerce but also a preferred mode of commerce subject to the condition that government make strict laws to secure e-commerce transactions. E-commerce is discovered in the pandemic by its full potential. A phenomenon like E-commerce needs to be understood since with such unique features it can take various shapes but will not die down which was observed in the last few years trend. The effort in this paper is to analyze the drivers and challenges being faced by e-commerce in India and analyze the emerged challenges and opportunities based on primary and secondary data.
Ekta Singh. E-commerce: Analysis of emerged challenges and opportunities at the time of the pandemic. Int J Adv Acad Stud 2022;4(1):251-254. DOI: 10.33545/27068919.2022.v4.i1d.729
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