Media and psychology
Author(s): Dr. Smritikana Ghosh
Abstract: The key to understanding the consequences of technology is psychology. The whole system is looked at by media psychology. There's no beginning and there's no end. It is a continuous loop that includes the developer of technology, the producer of content, the perceptions of content, and the user response. Just as social cognitive theory is described by Bandera as the reciprocal action between environment, behaviour, and cognition, media psychology also evaluates the system's interactive process. There is no chicken in this system, no egg. All of them coexist and coevolved with one another. Throughout the 20th century, both the media and psychology have made significant contributions to western culture. Psychology in the media is very exciting and has enormous potential. This is the beginning of the field, so there is the excitement and burden of defining the path for the early entrants. Recognizing the interactive and diverse human-media relationship is essential to a more precise and practical understanding of the experience of human-media, which is at the core of successful media evaluation, creation and production that can make a meaningful contribution to life and society. We need media psychology because, with new toys and devices on the market every day, media technologies are proliferating at the speed of light. Such innovations implement capabilities that redefine the way we work, play, and connect. However, if we are all able, as individuals, to take responsibility for our position in the system, the instruments of media psychology will only benefit us. It is the only way we can build and make effective use of improved technologies.
DOI: 10.33545/27068919.2020.v2.i3h.229Pages: 583-586 | Views: 4207 | Downloads: 3665Download Full Article: Click Here 
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