A study of rural agricultural marketing in India: a descriptive study
Author(s): Md. Asif and Dr. Md. Rahmatullah
Abstract: India is frequently considered as a rural nation. Since the freedom, India assumed a prime liability to take care of the recently autonomous conceived individuals and India has effectively accomplished the farming targets. Thinking about the enormous populace of the nation, there is have to improve the sustenance level and for this very explanation, the prime target is to create farming and rural advertising. A tremendous piece of Indian populace lives in rustic territories or towns. This is Indian provincial market and its size itself talks about its possibilities. During the worldwide downturn, it was Indian provincial market that got away from Indian economy from the awful effect of downturn. "Go rustic" is the trademark of promoting Gurus in the wake of dissecting the financial changes in towns. Country individuals rely upon agribusiness legitimately or by implication. Presently the need of great importance is to improve the showcasing of agrarian produce so rancher must get most extreme offers in the customer cash. For nation's turn of events, provincial promoting is must and for country showcasing (improvement) rural advertising is the embodiment. The reason for this paper is to feature the significance of horticultural advertising for the improvement of the country India. The paper additionally examines the different issues of horticultural promoting just as researches the approaches to improve the showcasing climate inside country zones.